§ 03 / Use cases

59 cities. 4 continents. 5,200 sensors.

Since DFRC Group was founded in 2012, our sensors have been deployed across cities, malls, museums, beaches, airports and election campaigns. Filter by vertical or region to find the closest analogue to your project.

5,200Sensors deployed▲ +10% YoY
59Cities4 continents
200+Sensors in SingaporeSince 2019
1,200At Korea airportsGimpo · Gimhae · Jeju
Featured deployment · Marina Bay

100% coverage of Singapore’s Marina Bay precinct.

A dense ring of outdoor sensors gives city planners and event organisers a real-time view of how Marina Bay breathes — from waterfront promenades to event days at the Float.

100%Bay coverage
24/7Recording
OutdoorIP65 sensors
Marina Bay · sensor topology

AMK Shopping Mall — pop-up conversion rate.

Retail
AMK Shopping Mall, Singapore

Calculate the conversion rate for pop-up stores located inside the mall, and provide dwell time + footfall for each pop-up unit.

Conv. rateper pop-up
Dwell+ footfall
Indoorretail
📍 Singapore · Ang Mo Kio

Lotte Department Store — three-floor behaviour study.

Retail
Lotte Department Store, Seoul

Analyse footfall and behaviour of potential customers across 3 different floors of a central Lotte Department Store in Seoul.

3Floors
IndoorDept. store
Dwell+ mobility
📍 Seoul · South Korea

Traditional markets of Seoul — locals vs. tourists.

Retail
Traditional Markets, Seoul

Analyse the purchasing behaviour of shoppers and differentiate between locals and tourists across multiple traditional market locations.

Multi-sitemarkets
Demo.local/tourist
Outdoorstreet
📍 Seoul · South Korea

Express-way rest stops — impulse behaviour on the road.

Retail
Korea Express-way rest areas

Analyse the behaviour of people stopping by rest-stop shops on the express ways of Korea — helping operators optimise layout and product mix.

Multirest stops
Conv. rateper shop
Outdoor+ indoor
📍 Korea · nationwide

Gwangalli Beach — visitors and their transport.

Smart city
Busan Metropolitan City

Analyse the activity in Gwangalli beach, including the transportation method used by visitors arriving to the beach.

50Sensors
Outdoorbeachfront
SinceAug 2021
📍 Busan · South Korea

Damyang touristic attractions — bamboo forest kiosk.

Smart city
Damyang Metropolitan City

Realtime kiosk system showing visitor density across multiple zones of the park, paired with live weather. Helps visitors and operators see crowding before queuing.

31Sensors
Kiosk+ dashboard
Outdoorpark
📍 Damyang · South Korea

Yeungnam University — campus evacuation during fire.

Safety
Yeungnam University, Korea

Analyse crowd behaviour (students) on campus. Following a fire in a nearby polystyrene manufacturing plant, the system was used to monitor campus evacuation in real time.

Liveevacuation
Multi-zonecampus
Outdoor+ indoor
📍 Korea · Yeungnam

Gangnam Station — underground shopping behaviour.

Safety
Seoul Subway

Analyse shopper behaviour in the underground shopping mall: dwell time, returning visitors, mobility, and people’s paths through the corridors.

15Sensors
Indoorunderground
SinceJan 2022
📍 Seoul · Gangnam

Mapo Library, Seoul — reading-room mobility.

Safety
Mapo Library, Seoul

Analyse library users’ behaviour: dwell time, returning visitors, mobility — informing space planning and operating hours.

Indoorlibrary
Dwell+ returning
Multifloors
📍 Seoul · Mapo

Orchard Road — ranking the city’s billboards.

Advertising
Orchard Road, Singapore

Provide a ranking for selected billboards (digital and non-digital) located on Orchard Road — impression count, dwell, returning viewers.

Multibillboards
Static+ digital
Outdoorstreet
📍 Singapore · Orchard Rd

Bangkok DOOH pilot — 75 billboards, city-wide.

Advertising
Bangkok, Thailand

Create a city-wide pilot deployment and provide impression data for 75 billboards located across 8 districts.

75Data points
8Districts
Outdoor(D)OOH
📍 Bangkok · Thailand

Australia OOH — impressions on a moving truck.

Advertising
TimeCore · Melbourne

Measure the impression per ad and daily valuation for billboards located on trucks — one of our earliest GPS-sensor deployments outside Asia.

GPSsensors
Dailyvaluation
Movingbillboards
📍 Melbourne · Australia

Esplanade Outdoor Theatre — per-event analytics.

Events
Esplanade — Theatres on the Bay

Analyse the crowd’s footfall and mobility patterns; provide crowd analytics data for each event held throughout the length of the project.

3Sensors
Per-eventanalytics
Outdoortheatre
📍 Singapore · Esplanade

National Gallery · Light to Night festival.

Events
National Gallery Singapore

Four festival editions running. Analyse footfall and density patterns; provide duration of stay (dwell time), revisit patterns and engagement rate.

4Editions
8–12Sensors
Indoor+ outdoor
📍 Singapore · Civic District

IKTVA, Dhahran — peak-hour analytics at a B2B event.

Events
Aramco IKTVA, Saudi Arabia

Analyse the number of visitors and the peak hour during the Aramco IKTVA exhibition and event — supporting future programming decisions.

1Sensor
Peak houranalytics
Indoorconference
📍 Dhahran · Saudi Arabia

Korea Airports — 1,200 sensors, queue alerts in real time.

Airports
Gimpo · Gimhae · Jeju

Analyse the customer experience in three of Korea’s main local airports. Provide real-time alerts in case of long queues at check-in, security and border control.

1,200Sensors
3Airports
Realtimequeue alerts
📍 Korea · 3 airports

Korea 2022 Presidential election — campaign-truck ad exposure.

Politics
Korea 2022 Election campaigns

Measure the exposure of the public to ads located on trucks used by the presidential candidates — route, dwell, impressions per truck, per hour.

GPS+ DOOH
Nationalcampaign
Movingbillboards
📍 Korea · nationwide

Singapore Biennale & new exhibition halls.

Events
Singapore Art Museum

A multi-year indoor partnership: from the 2020 Biennale (8–9 sensors) to a 4-sensor deployment in the new exhibition hall running through 2024.

5+Engagements
4–9Sensors
Indoorgalleries
📍 Singapore · SAM
§ Global

Where we are, in numbers.

Public sector partners, arts & culture, private brands and event ops — grouped by where we’ve delivered the most work.

Public sector partners

Cities, agencies, statutory boards

  • National Parks Board, SG 20 sensors
  • Korea Airports authority 1,200 sensors
  • Busan Metropolitan City 50 sensors
  • Sancheong & Damyang counties 62 sensors
  • Singapore Tourism Board 6 sensors
Arts & culture

Museums, galleries, festivals

  • National Gallery Singapore 4 editions
  • Singapore Art Museum 5+ projects
  • Esplanade — Theatres on the Bay 22 sensors
  • Aramco IKTVA, Dhahran 1 sensor
  • Asan Children Library 20 sensors
Private & events

Brands, conferences, regattas

  • Lotte Department Store, Seoul multi-floor
  • DBS Marina Regatta & Fintech Festival 6 sensors
  • Korea 2022 election trucks GPS · DOOH
  • TimeCore Melbourne 1 sensor
  • Modellscape (event ops) 9 sensors