Seven verticals. One platform.

Know your shoppers without knowing your shoppers.

Mall, shopping-centre and chain-store owners need to understand which stores attract crowds, how long shoppers stay, and which passers-by convert into visitors. We give you all three; tied to your POS data when you want it.

Plan a city around the people who actually live in it.

Smart city planners need to know their citizens and tourists before adapting the city to their needs. Urban planning, public transport and tourism all start with footfall.

We cover three sub-domains: smart transportation, smart administrations, and public health.

Even well-prepared events can turn deadly.

Large crowds form whether planned or spontaneous. Managing them safely involves event planners, crowd leaders and law enforcement — with seconds to act. DFRC gives every stakeholder the same situation awareness picture, in real time.

How many people saw the ad, for how long, how often.

In a rapidly-evolving (D)OOH industry, the one constant remains: advertisers want to know who saw the ad. Until now, getting that data has been close to impossible. We give you per-billboard, per-ad and per-route impression data — static or moving.

The less friction, the better the experience.

Event attendees arrive from various entrances, move through venues at different speeds, stop by restrooms, queue at food corners. Satisfaction depends on how easily they can move through to reach what they came for.

Where does the traveller’s hour-and-a-half actually go?

Travellers arrive, check in, pass security, pass border control, buy duty-free, board. Customer satisfaction depends on the time spent at each step. From border control to gate, that data has been largely invisible.

Reach the most voters in the least time at a reasonable cost.

To win elections you must reach the eyes and ears of voters. We track impressions per pickup-truck billboard, per location and per route — so campaigns can optimise their strategy day by day.